Product Trivia
Businesses using WhatsApp Marketing achieve up to 98% open rates, compared to just 20–30% for traditional email campaigns.
How to WhatsApp Marketing Work
Use Cases
WhatsApp Marketing enables businesses to reach customers through personalized, real-time messages on WhatsApp, including promotions, updates, and interactive templates. It helps boost engagement by delivering relevant content directly to a channel users trust and use daily, supporting stronger customer relationships and higher conversion rates.
Banking and Finance
Banking and Finance
Banking and Finance
Frequently Ask Question (FAQ)
What is WhatsApp Marketing?
WhatsApp Marketing leverages the WhatsApp Business API/Cloud API to deliver promotional messages, product updates, broadcast campaigns, and personalized marketing content to opted-in customers using approved message templates.
How does WhatsApp Marketing differ from regular WhatsApp Business App broadcasts?
The WhatsApp Business App limits broadcasts to contacts who have your number saved and is not scalable.
WhatsApp Marketing via API offers:
Higher throughput
Template automation
CRM integration
Advanced analytics
Multi-agent automation
Unlimited audience (as long as opt-in is verified)
What types of messages can be used for marketing?
Supported message types include:
Template messages (text, media, buttons, list menus)
Images, videos, PDFs
Product messages (Single Product, Multi-Product)
Interactive buttons (Call-to-action, Quick Reply)
Catalog and collection messages
What protocols or APIs are used?
WhatsApp Marketing uses:
Meta WhatsApp Business Cloud API (HTTPS)
On-Premise WhatsApp Business API (REST)
Webhook callbacks for message status, delivery, and user replies
Media files are uploaded via /media endpoints before sending.
Are WhatsApp marketing templates required?
Yes. Promotional messages must use approved templates under categories such as:
Marketing
Utility
Authentication
Templates undergo Meta’s automated review for compliance and clarity.
How are opt-ins handled for WhatsApp Marketing?
WhatsApp requires explicit opt-in collected via:
Website forms
SMS/email consent
QR code
WhatsApp thread initiation
In-store or call-center confirmation
The opt-in process must be verifiable and logged.
What are the throughput and rate limits?
Throughput depends on the business tier:
Tier 1: Up to 1,000 users/day
Tier 2: 10,000 users/day
Tier 3: 100,000 users/day
Tier 4+: Unlimited scaling based on quality rating & engagement
Tiers upgrade automatically based on 24-hour engagement volume.
How are delivery reports and engagement metrics tracked?
WhatsApp provides detailed analytics via webhooks, including:
Message sent / delivered / read statuses
Button click tracking
User replies
Quality rating & template approval status
Block/unsubscribe warnings
Data can be pushed to dashboards or CRM systems.
Are there restrictions for WhatsApp Marketing?
Yes. WhatsApp enforces:
Strict no-spam policies
Mandatory opt-in
Template approval
Restrictions on sensitive content (financial, medical, political)
Violations can lead to number suspension or template rejection.
What is required to integrate WhatsApp Marketing into a system?
You need:
A registered WhatsApp Business Account (WABA)
A verified Facebook Business Manager
A phone number connected to the WABA
API access token (Cloud API / On-prem)
A webhook URL for receiving events
Approved message templates
CRM or backend service to orchestrate campaigns